Advertising the United States:

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“It’s the right time by IBM,” Commissioned by International Business Machines, December 17, 1951, Time Magazine.

SS United States Conservancy Curatorial Collection. 

“It’s the right time by IBM aboard America’s Superliners” says this 1951 advertisement by International Business Machines (IBM). A company known nationwide as accurate, reliable, and high quality, IBM’s affiliation with the SS United States could also be read as an endorsement for the quality of service one would find on board the ship. 

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